Email Marketing Module

E-mail Marketing is by far one of the most important elements of any organization's outreach.
Our E-mail marketing system is completely integrated with the WMS.

Having the ability to send out an E-mail is no longer a core compentancy of our system.
But

How do you know if your E-mail campaigns are working?
What was your response rate?
Are you sending it to your entire list?
When are you sending it out?
How many people signed the online petition in your email?

We've improved our E-mail system, using Open-X so that you can track email campaigns and your organization can monitor which E-mail campaigns are working and which ones are not. Basic reports, such as sent, delivered, opt-outs, and hard and soft bounced E-mail are reported in real time. This is a way to ensure good open/read and open click response rates.

If you want to reuse a form or layout from a previous campaign, a history is stored for each e-mail sent to each individual in your master database. Don't want to send out an email on a Friday afternoon? (the worst time to send an email). Our email delivery can be scheduled, or deployed on demand.

In any organization it's important to know that every email address is not equal. Certain email campaigns that you send out should be segmented- opt-ins, peitition signers, newsletter recipients, donations, etc. You can deploy a list from a segmented list from the Master Database or from an individual form from one of your sites. The email can be customized and deployed in both HTML and plain text.

Opt-outs can be removed from a campaign or from the master database based on your preference per campaign.